Travelers Desperate to Go Down Under
NEEDHAM, Mass. - November 2, 2005 - Forget Prague and Krakow, TripAdvisor™ travelers are yearning to visit Australia this year, according to a recent survey of more than 3,000 travelers from around the world. The top three most desirable travel destinations in the next year, if money were no object, are Australia, Italy and Hawaii.
"More than 3,000 travelers from around the world told us that, rather than heading to the latest trendy hot spots this year, most are drawn to tried and true, traditionally popular destinations," said Christine Petersen, senior vice president of marketing for TripAdvisor. "Some other surprising findings were the apparent ambiguity among travelers when asked to select best and worst airlines and the fact that Americans are bigger 'germaphobes' than the rest of the world."
Uncertain Times for Airlines/Airports Means Uncertainty for Travelers
When it comes to airlines, it seems that travelers can't live with 'em and can't live without 'em. Delta was the least favorite airline and yet nearly 40 percent of those who chose Delta as least favorite participate in the Delta Skymiles program. US Airways and American tied for second least favorite airline but 36 percent of those who chose them are still enrolled in US Airways' Dividend Miles and American's AAdvantage programs, respectively.
According to the survey, travelers want to get back to the basics and are looking for service from airlines, even more so than savings. Top considerations for choosing their favorite airline were friendly and helpful staff, sticking to schedules, and best fares and comfortable seating tied for the third.
When asked, "What makes an airport great?" 76 percent said "Ease in getting around/getting to the gate;" 68 percent said, "Clean restrooms;" and 60 percent said, "Efficient security procedures."
Traveler Trends Reflect the Times
The survey data referenced in this press release was analyzed by a third party independent market research firm, Questus. Questus assisted in survey design and provided all programming, data collection, data tabulating and reporting.
For more information, contact:
Brooke Ferencsik, TripAdvisor