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The Percentage
Delta Sky
November 10, 2008

70% of 2,100 respondents surveyed worldwide say they drink coffee as part of their daily routine. That, according to TripAdvisor, a Web site with 20 million opinions and reviews of hotels, attractions and restaurants. Of those who drink coffee, 27 percent actually drink more while on the road. Those who take it black are in a minority, 22 percent, with 58 percent adding cream, or sugar and cream. What's the main reason they drink it? A whopping 43 percent because it tastes good, 31 percent for the caffeine or out of habit, with 7 percent saying they sip it to be sociable.